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NWC Construction Selected to Build New Southern Home

“Nathan Cross of NWC Construction in Orlando Selected to Build New Southern Home”

March 4, 2013 (Orlando, FL)

New Southern Home Elevation NWC Construction, Inc. has been selected as the builder of the prestigious New Southern Home, the centerpiece of the 2013 Southeast Building Conference at the Orange County Convention Center in Orlando, Florida taking place on July 11 to July 13. The home is located in the city of Belle Isle, south of Orlando, less than a twenty minute drive from the Convention Center.

The home will showcase the latest innovations in design, luxury, and technology while utilizing cutting-edge green building products and practices to maximize the air quality indoors, minimize water waste and optimize water usage, achieve state-of-the-art energy efficiency, and improve sustainability. All with a price tag of under $700,000.

“We are honored to be chosen as the builder of the 2013 New Southern Home,” said Nathan Cross, President of NWC Construction Inc. “Our focus is on universal design and green building practices and our goal is to build a showpiece that is accessible to more of today’s home buyers. Although it will obviously include all the bells and whistles and high-end finishes of most show homes, NWC will keep the cost down as much as possible, without sacrificing quality or customization.”

The Florida Vernacular style design, created by the expert team at Keessee and Associates, Inc, is now in its final stages. With 3,200 sq ft under air and 4,000 sq ft under roof, the 4-bed, 3.5-bath pool home will feature a universal floor-plan with a master bedroom and bath both upstairs and down. This innovative design blends aesthetics, comfort, and functionality, better serving the changing needs of today’s families.

Located in an infield area, NWC’s goal is to maximize the lake view across the street, cut down on traffic noise, and create a private back yard right in the middle of town. Cross aim’s to obtain a number of green certifications, including Florida Green Building Coalition (FGBC), National Green Building Standard, USGBC LEED for Homes, and Energy Star. Green certification will be performed by Drew Smith of Two Trails.

The home will be on display to thousands of building professionals and industry leaders attending the 2013 SEBC Convention. Multiple media and networking events will be hosted on-site and it will also be open for public tours.

The New Southern Home program is backed by the Florida Home Builders Association and is considered the premiere show home in the Southeast, a tradition that began in 1988. NWC Construction is proud to be the builder of choice on the program’s 25th anniversary. The program is designed to celebrate the latest products and practices, creative architecture, and interior design, while encouraging industry suppliers and community members to join forces in support of the project.

Watch NWC Construction at work; check out our live stream of the New Southern Home and learn more!

For more information on becoming a New Southern Home Partner, contact Nathan Cross at 407.832.0827 or email

NWC Construction Inc. | PO BOX 547792 | Orlando, FL 32854
p: 407.931.0600 | f: 407.552.4776 | e:
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